Joe Francis: scum of the earth and creator of the Girls Gone Wild Franchise. Be careful, this profile is not for the faint of heart. The article shows a nasty, callous, despicable, loathsome, and vile man, and also speaks about our appalling generation and the distressing state of our culture. I was honestly both sickened and saddened. Crude, very crude. But kudos to the LA Times reporter, Claire Hoffman, for her excellent journalism skills. Does anyone else think it is interesting that the Mantra Entertainment office is in such close proximity to both MTV and MySpace? Apparently, Santa Monica is a haven for debauchery.